Perception and memory allow us to become aware of and store sensory information.
Knowing that the Information we store in our brain/mind is important requires us to be consciousness of ourselves, others, and the world around us.
Striving for higher levels of consciousness drives the brain/mind to develop language.
Language allows us to reach out and communicate with other human beings. Language and hence information is always shaped by culture, which is the containing frame of language.
Information, like truth itself, wants to be free to move from mind to mind.
It is as if the truth has a life of its own struggling to expand human consciousness until it can be fully grasped by the human brain/mind.
The search for truth seems to be the most basic drive of human consciousness.