Using Psychology and Brain Science To Motivate Positive Public Policy Change

A Review by Terence T. Gorski, Author

Deborah Hersman is the outgoing National Transportation Safety Board chair. This is her farewell address at a National Press Club on April 21, 2014 Speakers Breakfast.

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Deborah Herseman

I recommend this short presentations to you for two reasons:

(1) It is an excellent presentation of the agenda for improving transportation safety, especially in the airline industry.

(2) But even more importantly, because is it one of the best examples of public speaking skills that I have seen.

She builds her talk around compelling metaphors and then brings the metaphors to life with real life stories. Then she presents factual information factual that becomes linked in the listeners’ minds with the powerful metaphors and stories.

Hersman shows how recent research in brain function and psychology can be used to motivate positive change in publics policy. She never says this is what she is doing — she just shows how it is done.

Deborah Hersman on Transportation Safety
Outgoing Address, The National Press Club
APRIL 21, 2014
http://www.c-span.org/video/?318954-1/ntsb-chair-deborah-hersman-farewell-address

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